Affluent Women

Women have more buying power today than at any point in American history—a departure from former norms in which men controlled a household’s finances. Now, married women are just as likely to manage the family expenses and earn high incomes as their husbands, while affluent single women have become an increasingly large demographic.

Modern women frequently use their greater discretionary spending to celebrate key transitional life events: getting married, having children, turning 40, even finalizing a divorce. These celebratory consumers are turning away from the luxury goods favored in the past (clothing, jewelry, etc.) toward high-end experiences (like all-inclusive vacations) and premium methods of self-improvement (like cosmetic procedures). Whatever market your business is in, Leverage Marketing can help you benefit from this relatively new segment of consumers by reaching female audiences at pivotal moments in their lives.