Challenges for the Healthcare Industry
- Strict FDA and FTC rules for digital marketing in healthcare
- Implementing location-based ad targeting without exploiting sensitive information or violating HIPAA protections
- Increasing competition in more recently established healthcare markets (ex: telehealth)
- Capture larger market share with aggressive SEO campaigns
- Write SEO-optimized content that educates audiences about the client’s treatments and services, enhancing their credibility
- Careful ad targeting narrows marketing focus down to audiences most likely to be interested in a specific service or field of medicine
- Drive foot traffic into medical facilities with location-based ad targeting
Why Leverage Marketing?
Learn more about what Leverage Marketing can do to help your healthcare business thrive in an expanding, fragmented market. Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts.