Travel and Hospitality

Small and mid-market businesses in the travel and hospitality industry face more pressure in today’s market than ever before. Two major corporations (Booking Holdings Inc. and Expedia Group) control more than 50% of the OTA marketplace, and the paradigm shift toward sharing economies and DIY property management has made it difficult for vacation rental companies to compete. Leverage understands the problems faced by smaller travel businesses, and we’re prepared to solve them.

Challenges for the Travel Industry

- - Competing with OTAs under two major corporations that dominate the market with multi-branding and large marketing budgets
  - Local travel businesses offer a more limited range of travel experiences than larger competitors, losing repeat business from younger generations

Our Solutions

- - Maximize efficiency of marketing budget (ex: place a greater focus on paid ads early in the year to target audiences before they pursue other booking options)
  - Use SEO campaigns to emphasize unique things about local travel experience
  - Promote seasonal deals and premium services not offered by DIY rental options with SEO-optimized content

Why Leverage Marketing?

Learn more about what Leverage Marketing can do to help your travel business stand out against the market heavyweights. Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts.