Who is Leverage Marketing
Leverage Marketing is a digital marketing agency, created from the sale of a successful Software as a Service, lead generation company. The Leverage Marketing principals each have over 20 years of experience, starting, growing, running and selling companies. We have balanced the experience of our leadership team with an exceptionally talented group of digital marketers.
When we started Leverage Marketing, our goal was to build on 15+ years of lead generation, lead management and software development experience. We’ve channeled that experience to build a company that provides digital marketing services for companies planning to accelerate their growth.
Our Planning Process “The Leverage Way”
Planning is the key to successful and efficient execution. With our clients and the companies, we’ve built, we’ve always had more success and spent less money getting there when we’ve started with a well-researched plan.
We’ve also learned firsthand that planning is a process. The initial plan provides background, creates insight, establishes baselines, identifies priorities and charts an initial course of action.
Turning a plan into a process requires; monitoring and analyzing results, reacting to feedback, gathering new information and adjusting the “plan”.
Our planning process is called “The Leverage Way”. It is how we determine the best way to reach your digital marketing and company goals. We use it with all our clients, at all stages of our engagements.
The Leverage Way is a four-step process. Using this process, we are able to efficiently provide you with the digital marketing insights and answers you are looking for. The steps in the process are Audit, Analyze, Advise and Amplify. What follows is a brief description of each step.
The Audit step in The Leverage Way has two focal points. First, we learn as much as possible about a company. Secondly, we look at external factors. External factors include competitors, industry information and relevant technology.
During the Audit step in the process, we take an approach that allows us to get the information we need efficiently. This will include interviewing key people, a 360° review of your digital marketing presence (for example; advertising, analytics, conversion metrics, online presence) and extensive research that allows us to create an accurate picture of the competitive landscape.
After completing our Audit, we look for targets of opportunity and gaps. A target of opportunity is the alignment of your strengths with a favorable marketplace situation.
We define a gap as a process with a suboptimal design, or results that impede profitable growth.
A few recent examples of potentially disastrous gaps that we have identified include broken check out procedures, faulty data tracking and critical cost per click forecasting errors. Identifying gaps and correcting them, can lead to the significant, cost effective top and bottom-line growth.
In the “Advise” step, we outline a course of action designed to take advantage of the opportunities and fill the gaps uncovered during the first two steps (Audit & Analyze) of The Leverage Way process.
Along with recommendations we will present the data, thought process and prioritize our recommendations.