RightWord is an advanced language analysis tool that takes a close look at the words you’ve split tested in your paid search ads. It will discover the most powerful and engaging language you use, then put the power of that language in your hands.
Make a Change.
It’s time to take back your ad space. RightWord is one of the only tools of its kind to provide an analysis of A/B tested ad copy and produce a lexicon of your most valuable and efficient words for you to use in your paid ads.
It simultaneously builds a library of your most effective ad copy and gives analysts a clear picture of what words work, what words don’t, and why.
Get out of It.
When testing ad copy over a long period, it can feel like you’re just repeating yourself. Out of fresh ideas? Frustrated that you can’t gain insights from your A/B tests?
RightWord doesn’t just give you the answers, it also gives you a new direction to take for your tests so you’re constantly productive.
There’s a reason that your ads may be plateauing, and with RightWord’s help, you’ll be able to see it.
When you understand which words are hurting your ads, you can do less testing and more improving.
Winning ad space depends on having the most resonant message, and with RightWord, you’ll have the advantage no one else does.
We won’t leave you hanging after your analysis – we’ll also give you a 3-month ad-testing plan that you can start implementing tomorrow.
Problem: The scientists at Avomeen were seeking improvements in their advertising strategy that would help them squeeze more out of their existing ads and reach new audiences, but without the ability to glean insights from their data, they were unable to craft a usable strategy.
Solution: Leverage helped Avomeen with the power of RightWord twice. The first engagement helped find from-scratch opportunities to inform a paid search strategy. The second helped build a comprehensive strategy for their new site launch, which Leverage then helped implement.
Result: Avomeen saw significant traffic increases, decreased costs, and consistent conversions for an overall improvement in lead acquisition efficiency & quality.
Problem: Though the company was meeting with success, they wanted their numbers to grow rather than plateau. They sought above-average conversion rates at an improved cost per conversion, which is a challenge that requires creative thinking in any digital ad campaign.
Solution: The Leverage team needed more refined insights than they could gather with limited time and budget. RightWord enabled paid search specialists to look in greater detail at long-running ads and apply broad-reaching conclusions to multiple ad campaigns while fine-tuning others.
Result: Results hit the mark; year-over-year, total conversions increased by over 65%, cost per conversion decreased by nearly 30%, and click-through rates soared.
Leverage Marketing, LLC
2301 W Anderson Ln 
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