The Pros and Cons of External vs. Internal Marketing Teams

You already have a lot of responsibilities, and there aren’t enough hours in the day for you to handle all the work that goes into a successful marketing campaign. You’ve reached the point of needing a marketing department, and now the big decision you have to make is whether to hire an in-house team or work with an external agency.

Both internal and external teams have plenty of merits, and different companies have different preferences when it comes to hiring new employees or partnering with an off-site or satellite marketing department like ours. To help you decide what’s best for your business, we’ve put together a good old-fashioned pros and cons list.


Think about your specific marketing goals and your long-term growth plan when deciding whether to work with a marketing agency or hire in-house employees. You may even decide to work with a combination of an internal and external team. Larger companies often outsource their marketing to agencies when they have an overflow of marketing work or are looking for fresh innovations, and many small- to medium- sized businesses will hire an in-house marketing manager who will oversee an external team.

Want to learn more about what you get with a satellite marketing department like Leverage?