FREQUENTLY ASKED QUESTIONS ABOUT OUR BRANDING SERVICE
Can you create my brand?
Well, yes and no. We can’t do it alone. We need your help. Nobody knows your goals better than you do. To get it right we need to understand your market, competition, customers and the goals for your products, services or organization. We’ll work together to create your brand.
How long does the brand process take?
It depends. Building a brand isn’t a scalable cookie cutter process. Each situation is different. To help, we need to learn what you’re dealing with and consider where you want to go. Once we understand the scope of the project we can determine the right assets to tap and the amount of time it will take to ensure your success.
How does branding tie into other digital marketing efforts?
Many times, organizations will come to us for specific tactics like SEO, Web Design or Content Marketing. Those activities are most successful if there’s a brand strategy in place. Our branding process will help you position your brand and determine its character and distinct language. Your brand will dictate your organization’s marketing messaging, and communications. With a strong brand, all our other services will have a greater impact.
What is rebranding?
Rebranding is an effort to revitalize or reposition an existing brand that may have gone stale or misaligned to its target audience. If you’re not connecting with your target audience, we can evaluate your brand and its position and determine if your organization is a candidate for rebranding.
Can you make us a logo?
Yes. We’ve made hundreds of marks and logos over the years and we can make one that expresses your brand. We start with understanding your business, your brand. From there our strategy team works with our artists to deliver you the perfect mark for your brand.