We develop content that is made to:
Increase organic traffic
Build brand awareness
Engage your target audience
Instill thought leadership
Create a path to conversion
Read more about our content marketing services and benefits below, or contact us now and tell us more about your content marketing needs.
Our content strategy starts with thorough research into your target audience and their search habits, allowing us to hone in on the relevant topics that most interest your customers. We then develop content that provides value and captures your customers’ attention.
We thoroughly research the topic and perform client interviews when additional information is needed. We then develop an organized outline, create a draft of the resource, edit the content, and find places to insert keywords naturally. The final result is a piece of content that benefits both your customers and your SEO rankings.
We dedicate our time and resources to promoting your content through social media, email, paid search, native advertising, and other channels that will connect with your customers. Our content promotion increases your traffic, brand awareness, and ROI.
When we write content for your business, it is optimized and tagged for search engines before it’s delivered. It’s ready to go on your website and starts driving traffic as soon as it is indexed.
The content we write is not only optimized for search engines, but more importantly for humans. It’s unique and educates prospects on products and services without copying and pasting from lackluster product information guides.
Effective SEO strategy involves increasing traffic through quality content. The content we create is researched, well-written and thorough, and keywords are seamlessly incorporated. Our writers are professionals. You won’t find any half-ass, outsourced copy here.
Even the greatest content isn’t guaranteed to be seen if it isn’t promoted. We make sure your content is visible through PR services and platforms, social media and SEO.
Content hubs create a valuable user experience and show off your expertise. We build out content hubs on your website that cast a wider net to bring new visitors into your website when they are researching products or services like yours.
Our content team creates a variety of digital media to keep your audience engaged, including infographics, charts, quizzes, guides, case studies and more.
Our writers research your industry and your competition to help grow your company’s thought leadership and brand authority through informative and engaging content that communicates your knowledge and expertise to your target market.
It’s not always easy to find the right words for your website to communicate the unique value your company offers and maintain consistent messaging, incorporate keywords and portray brand personality throughout. Our writers help you find your voice so your target audience can understand who you are and what you do.
Getting a new prospect to commit to a purchase often requires several interactions with your brand, and the first step is to make them aware of your company and what it does. We create content that informs your audience and ensure that it gets in front of them.
Earn the trust of potential customers and drive more traffic to your site by partnering with niche online influencers. Leverage Marketing can identify and form connections with the influencers who appeal to your target audience. Get your products or services in front of the right audience at the right time with our influencer marketing services.
How much content do I need?
There’s no magic number of content pieces that will lead to online success. What’s more important is having high-quality original content on your website and adding more high-quality content on a regular basis.
Can you really write about my industry? It’s pretty complicated.
Our content team has written content for a wide range of clients in highly technical fields, including data center infrastructure, accounting, digital security, and agricultural equipment manufacturing. We perform thorough research and regularly communicate with you to ensure the content we create is both engaging and accurate.
How does more content help me get better rankings in Google?
Search engines like Google are designed to deliver results that are the most relevant and helpful to internet users. When you create original, useful content that contains searchable keywords, that content will appear in the results for relevant searches. The better that content is at meeting a searcher’s needs, the more clicks, time on page, and shares that content is likely to get. Search engines look at these metrics (among others) when determining rankings on their results pages.
Can you write content outside of my website? Like email, social posts, ads, etc.?
Yes. Our content team is experienced in creating a wide range of content pieces that may exist outside of your site, such as email messaging, press releases, guest blog posts, social media posts, and ads.
Can you write whitepapers, infographics, video scripts, etc.?
Yes. While web pages, blog posts, and articles are the most common types of content we produce, our team also has experience with white papers, eBooks, infographic copy, video scripts, and more.
What is a content hub?
A content hub is a destination within your website where visitors can find a collection of resources related to a specific topic. For example, if you run a boutique hotel in Austin, you might create content hubs around categories like Food & Drink, Family Activities, and Nightlife. Content hubs can help brands pull together resources in a way that’s easy for visitors to navigate, so that brand sites get more traffic, engagement, and leads. In-depth content hubs can also help brands establish themselves as trusted authorities in their industries.
How do you come up with topics/content?
If you have ideas about the content you’d like to have created, one of our copywriters can set up a meeting or communicate through email to ensure the right information is covered. When topics are left up to our team, our copywriters review existing content on your site, view content on competitor’s blogs, and use tools like Buzzsumo to search for trending topics in the industry. We can then pitch topics to you or begin writing and have you approve the finished content, depending on the your preferences.
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Leverage Marketing, LLC
2301 W Anderson Ln 
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