Some of the many benefits of our content marketing services
FREQUENTLY ASKED QUESTIONS ABOUT OUR CONTENT SERVICES
How much content do I need?
There’s no magic number of content pieces that will lead to online success. What’s more important is having high-quality original content on your website and adding more high-quality content on a regular basis.
Can you really write about my industry? It’s pretty complicated.
Our content team has written content for a wide range of clients in highly technical fields, including data center infrastructure, accounting, digital security, and agricultural equipment manufacturing. We perform thorough research and regularly communicate with you to ensure the content we create is both engaging and accurate.
How does more content help me get better rankings in Google?
Search engines like Google are designed to deliver results that are the most relevant and helpful to internet users. When you create original, useful content that contains searchable keywords, that content will appear in the results for relevant searches. The better that content is at meeting a searcher’s needs, the more clicks, time on page, and shares that content is likely to get. Search engines look at these metrics (among others) when determining rankings on their results pages.
Can you write content outside of my website? Like email, social posts, ads, etc.?
Yes. Our content team is experienced in creating a wide range of content pieces that may exist outside of your site, such as email messaging, press releases, guest blog posts, social media posts, and ads.
Can you write whitepapers, infographics, video scripts, etc.?
Yes. While web pages, blog posts, and articles are the most common types of content we produce, our team also has experience with white papers, eBooks, infographic copy, video scripts, and more.
What is a content hub?
A content hub is a destination within your website where visitors can find a collection of resources related to a specific topic. For example, if you run a boutique hotel in Austin, you might create content hubs around categories like Food & Drink, Family Activities, and Nightlife. Content hubs can help brands pull together resources in a way that’s easy for visitors to navigate, so that brand sites get more traffic, engagement, and leads. In-depth content hubs can also help brands establish themselves as trusted authorities in their industries.
How do you come up with topics/content?
If you have ideas about the content you’d like to have created, one of our copywriters can set up a meeting or communicate through email to ensure the right information is covered. When topics are left up to our team, our copywriters review existing content on your site, view content on competitor’s blogs, and use tools like Buzzsumo to search for trending topics in the industry. We can then pitch topics to you or begin writing and have you approve the finished content, depending on the your preferences.