FREQUENTLY ASKED QUESTIONS ABOUT OUR EMAIL MARKETING SERVICES
What can Leverage Marketing help with in terms of my business’ email marketing efforts?
We are well-versed in all aspects of email marketing. From template design to writing messages, conversion tracking, automation and more, we can completely manage your email marketing efforts. Additionally, we are able to help your business acquire additional email subscribers through our unique opt-in software.
What email platform(s) does Leverage Marketing utilize?
We utilize a variety of best-in-industry email marketing and marketing automation platforms in our clients’ email campaigns. We prefer to use Mailchimp for our clients that are not yet leveraging marketing automation software. For clients that are pursuing marketing automation, we utilize the Silverpop, Marketo, Hubspot, Pardot and Act-On software platforms.
How do I add more contacts to my email subscription list?
We use multiple tactics to add subscribers and keep them on your list. It starts with optimizing your site to convert visitors to subscribers. Additionally, we leverage content assets we create and utilize a unique opt-in software to entice visitors to join your email subscription list.
What email services do you provide for ecommerce sites?
We create all types of marketing emails for ecommerce sites. These include newsletters, product announcement emails, abandoned cart emails, and review reminder emails. Additionally, we can measure the specific revenue impact these marketing emails have on your business. We do not provide services for transactional emails such as receipts or shipping update emails.
Is email marketing still a useful tactic to pursue for my business?
Email marketing has one of the highest ROIs among any marketing tactic and is a great supporting source for all other marketing tactics. Email marketing has continued to be a source of traffic that nurtures our clients’ audiences and converts subscribers to leads and buyers.