A Comprehensive Social Media Process From Start to Finish
We Invest Time in Promoting Your Posts, Not Just Writing Them
Taking the time to understand your audience and what they need from your company is important to content generation. However, what’s equally as important is what you do with that content once it’s written.
Does this sound familiar?
“We can grow your audience by writing engaging content, posting frequently, and cross-promoting them on your multiple social networks.”
That’s because this is just about every agency’s approach to social media, and guess what? It’s not effective.
Since Leverage Marketing spends just as much time promoting your content as we do writing it, your content and your brand’s messages get a lot further than a couple of likes.
WE BUILD AND PROTECT YOUR BRAND
IMPLEMENTING A SOCIAL STRATEGY: WE THINK BEFORE WE POST
We research your industry, learn about your company and study your target audience to ensure effective and engaging social content. The social media content we produce for you will always be original, insightful and unique to your business and your industry. We also make sure that your content is appropriate to the platform where it’s posted. Just as we do with our other services, we take a customized approach to managing your social media accounts.
Timing is also of utmost importance when it comes to social media. Social Media Marketing is marketing in the moment, and your audience expects an informed and timely response to their questions and comments. We use our monitoring tools to keep up with your audience’s responses and engagement level to monitor interactions in real time. We also monitor for high-traffic keywords, hashtags, and trending topics related to your business.
AMPLIFYING POSTS WITH TARGETED SOCIAL ADS
FREQUENTLY ASKED QUESTIONS ABOUT OUR SOCIAL MEDIA SERVICES
Can social advertising actually translate to leads and/or sales?
Absolutely–as long as your campaigns are set-up strategically to cater to your business and target audiences. If you just launch an ad without much thought and cast out a wide net, you’ll receive a lot of “trash” traffic.
How do I grow my followers?
Long story short, the fastest and most effective way to grow followers is by running advertising because you’ll be able to target people who will mostly likely find your page, product, and/or service most relevant to them.
Why should I run social ads?
Social advertising presents a large opportunity to not only grow your social presence but to add another source of leads / sales. An average internet user relies on social media to connect with their family and friends and not as a search engine. You can use advertising to maximize your social reach.
Why do my organic social posts not get a high reach?
Social Networks first and foremost want to make sure their users are happy and have given them control as to what content they want to see. An average internet user uses social media to connect with their family and friends more than businesses and companies. Organic reach will vary depending on the social network, the business, and the post.
What social networks should I run ads on?
Each social network offers different features and tactics so it completely depends on your goals and objectives and your products / services. We’ll be happy to make recommendations and test.