Our social media strategies:
Generate leads
Engage your audience
Show customers your brand personality
Increase your online and local presence
Expand the reach of your original content
Read more about the benefits of our social media services below or contact us now to get started enhancing your brand’s presence and online communication.
While Facebook may still be the industry giant, there are several social media platforms to choose from—and some will be better suited to your business than others. We look at current and historical data to determine which sites will be best for your brand in terms of engagement and lead generation.
Get more for your marketing money by running social ads targeted to your most qualified leads. We set up custom audiences so that specific messaging is targeted to social media users who are on your e-mail lists or who are demographically similar to existing customers.
Web visitors don’t always convert the first time they land on your site—but that doesn’t mean they won’t in the future. We run retargeted Facebook ads to keep your business top of mind and ultimately increase your conversions, all at a cost lower than the typical search ad.
What do people see when they search for your business online? If you are starting a new business, or if you haven’t updated your local listings, web users may not be able to find important information like your address or phone number. We thoroughly audit social sites and business listings to ensure all your information is correct and that anyone searching for you can easily find what they’re looking for.
At some point, every brand receives a negative review or criticism on sites like Yelp and Twitter. And even if the good comments far outnumber the bad, the negatives stick out. We help you respond professionally to both positive and negative comments on social media, review sites, and your own website so that you are presenting the best face possible.
With online contact forms and social platforms like Twitter, consumers expect brands to hear them—and to respond quickly. Staying on top of all your online communication channels can be time-consuming and exhausting, unless you have a satellite marketing department on your side. We monitor your social channels, respond to customers, and start conversations when appropriate to keep you engaged with your community.
Share your company’s human side and build a connection with your audience on social media. We’ll help you curate customer success stories and behind-the-scenes moments in order to show the values and interests that make your brand unique.
Producing original content is just the first step. Not only do we create marketing content, we strategically promote it across social media to dramatically increase the size of your audience. We know how to use social media to effectively promote blog posts, press releases, infographics, industry news, and more.
You’ve put a lot of effort into planning a live event, sale, or contest. We’ll maximize participation by sharing creative updates about the event on your social media networks. Build more anticipation, capture more emails, and gain new fans through our event promotion.
We start by reviewing your marketing goals and evaluating your brand’s current social media presence, as well as the social media presence of your competitors. From there, we’ll perform thorough industry and market research to determine which social networks and types of media resources will be most useful in helping you meet your goals.
Before we run social campaigns, we’ll set up account monitoring so that we can track the metrics that matter most to your business. For paid social engagements, we’ll set up ad accounts and tracking for the social networks we’ve identified as valuable to your business. From there, we’ll identify your target audiences and develop ad copy and visuals. For organic social engagements, we’ll develop original content, share curated content that is relevant to your audience, use hashtags, and determine a posting schedule to maximize impressions.
We follow best practices to optimize your posts for social media. For example, we’ll tailor visuals to meet the image size recommendations for different social networks and test posting schedules to determine the ideal posting frequency and times of day for each channel. For paid social posts, we’ll A/B test multiple ad sets to see which perform best, use dayparting to schedule your posts for the times they’re most likely to reach your audience, and use ad bidding to maximize your reach with your budget.
We don’t just share posts on your social networks and move on—we track your brand mentions, followers’ actions, and comments. We communicate with followers who have commented, written a review, or asked a question, which can help you build your brand reputation and retain loyal customers. We’ll also monitor trending news in your industry so that we can share fresh content that matters to your audience.
Using Google Analytics and the analytics tools built into your social network accounts, we’ll evaluate and report on the metrics that matter most to your business. If your focus is on building brand awareness, that could mean we focus on follower growth, impressions, reach, and shares. If your focus is on generating leads or selling products/services, we’ll also look at conversions and sales metrics. By evaluating your campaign performance, we’ll be able to tweak future campaigns to better meet your goals.
Once we begin collecting performance data on your social campaigns, we can use what we’ve learned to tailor future posts to your audience. With paid social engagements, we’ll also use this historical data to determine how best to allocate your budget across your social accounts, how to adjust your campaign settings, and how to reach more people who are likely to be interested in your products and services.
Taking the time to understand your audience and what they need from your company is important to content generation. However, what’s equally as important is what you do with that content once it’s written.
Does this sound familiar?
“We can grow your audience by writing engaging content, posting frequently, and cross-promoting them on your multiple social networks.”
That’s because this is just about every agency’s approach to social media, and guess what? It’s not effective.
Since Leverage Marketing spends just as much time promoting your content as we do writing it, your content and your brand’s messages get a lot further than a couple of likes.
If you don’t have a strong presence online, you can’t expect people to find and engage with your company. If you don’t already have the appropriate social media accounts for your business, we set them up and establish them for you. We ensure that your accounts are optimized for people who are searching for your products or services.
Your social media accounts should be a way for people to find you and learn about your company. Not only do we establish an online presence for your company, we also protect your existing reputation online (or help you repair a not-so-great one) with our reputation management toolset. Bad reviews and negative comments send prospects running. We help you counteract those negative effects.
We research your industry, learn about your company and study your target audience to ensure effective and engaging social content. The social media content we produce for you will always be original, insightful and unique to your business and your industry. We also make sure that your content is appropriate to the platform where it’s posted. Just as we do with our other services, we take a customized approach to managing your social media accounts.
Timing is also of utmost importance when it comes to social media. Social Media Marketing is marketing in the moment, and your audience expects an informed and timely response to their questions and comments. We use our monitoring tools to keep up with your audience’s responses and engagement level to monitor interactions in real time. We also monitor for high-traffic keywords, hashtags, and trending topics related to your business.
We help you maximize the impact of your posts and messages through highly-targeted social advertisements.
We target your prospects based on demographics, location, gender, interests and more.
We also retarget your existing prospects or clients.
Social media allows you to target niche markets like never before, and we have access to tools that make sure your company reaps the full benefits of the latest ad features.
Can social advertising actually translate to leads and/or sales?
Absolutely–as long as your campaigns are set-up strategically to cater to your business and target audiences. If you just launch an ad without much thought and cast out a wide net, you’ll receive a lot of “trash” traffic.
How do I grow my followers?
Long story short, the fastest and most effective way to grow followers is by running advertising because you’ll be able to target people who will mostly likely find your page, product, and/or service most relevant to them.
Why should I run social ads?
Social advertising presents a large opportunity to not only grow your social presence but to add another source of leads / sales. An average internet user relies on social media to connect with their family and friends and not as a search engine. You can use advertising to maximize your social reach.
Why do my organic social posts not get a high reach?
Social Networks first and foremost want to make sure their users are happy and have given them control as to what content they want to see. An average internet user uses social media to connect with their family and friends more than businesses and companies. Organic reach will vary depending on the social network, the business, and the post.
What social networks should I run ads on?
Each social network offers different features and tactics so it completely depends on your goals and objectives and your products / services. We’ll be happy to make recommendations and test.
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Leverage Marketing, LLC
2301 W Anderson Ln 
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