VIDEO PRODUCTION & MARKETING

VIDEO THAT HELPS TURN VISITORS INTO CUSTOMERS

We develop videos made to:

Strengthen and improve branding

Improve search engine rankings

Help visitors make purchase decisions

Explain products and services

Create a new path to conversion

Read more about our video marketing services and benefits below, or contact us now and tell us more about your video marketing needs.

See Benefits Let’s Get Started

Some of the many benefits of our Video Marketing services:

DEEPER ENGAGEMENT

Potential customers get to see, hear, and experience your product through the wonder of video. Video is able to convey complex and even emotional messages that other medium are not able to accomplish.

INCREASED VISIBILITY

Google and YouTube are where the majority of internet searches happen. We deliver a fully optimized product from SEO-friendly titles and descriptions to closed captioning and video sitemaps so your videos take priority in Google and YouTube search results.

VIDEO WORTH WATCHING

It’s not about lining up keywords in your script – it’s about delivering real, useful messages to your customers and target businesses. If your customers can’t use it, they won’t watch it – so we make it worth watching.

WIDESPREAD PROMOTION

A video’s power grows exponentially when it reaches larger audiences of eager consumers. We ensure your videos get seen by promoting your message through social media, PR services, SEO, and even advertisements.

BRAND AWARENESS

It’s the first stop in the buyer’s journey – your potential customers have to know you exist before they can reach your business. We’ll help you bring the magic of your brand to your customers before they even begin their search through powerful, engaging video.

THOUGHT LEADERSHIP

Individuals that influence the purchase decisions of their chosen industries are called influencers, and they are the thought leaders in their realms. Modern influencers depend on video to impact their audiences quickly and thoughtfully.

STAND OUT FROM THE CROWD

Great video isn’t easy to produce and therefore, not everyone creates. This provides an opportunity to tell your story in a way that your competition isn’t able to do. Content is king and video is a type of content that helps you stand out from the crowd.

ENHANCES OTHER MARKETING

The use of video positively affects your other marketing initiatives by improving conversion rates on landing pages, lowering cost per acquisition in paid advertisements, providing additional opportunities to appear in search results, and improving engagement on social media.

BETTER CONVERSION RATES

Landing pages that use video can have an 80% higher conversion rate compared to pages without video. Video is often expected to explain complex subjects and to cater to those that want to see products and services in action. Sites without video often do not perform as well as those with video.

WHAT TYPES OF VIDEOS DO WE PRODUCE?

Video is a little bit of what you would expect alongside a little bit of the unexpected. We mix creative concepts with market-targeted content and deliver it in a way that syncs with your brand and its vision.

We create various types of videos to connect customers with the right message at the right time depending on what stage of their buying cycle they are in.

Brand Awareness

Company Introductions – From companies in niche industries to massive servicers and suppliers, there’s no more efficient and personal way to explain the depth of your company than a short, sweet introductory video that reviews your purpose and goals.
Culture Videos – As your company grows, so do your personnel demands. Job hunters with the greatest potential will take the time to learn about your company through culture videos that highlight what it takes to be part of a team as smooth-moving and captivating as yours.
Motion-Graphics and Animations – If it moves, it will capture an audience. We can create animations for you that draw the eye to your target or intensify your brand recognition and loyalty.

Evaluation

In-Depth Product or Service Videos – Build a hub of industry knowledge by sharing your wisdom with those shopping for products or services that you offer. Develop brand loyalty and convert potential customers by building trust through your expertise.
Interviews – Let your audience get to know more about the people behind your service or products by watching an interview with a production team member who reveals knowledge or insights about your company and the people that make it run.

Decision

Keyword-Targeted Videos – Great for highlighting a service, product, or news, these videos are highly focused on one or more keywords that carry meaning and value to your audience. They are SEO-friendly and can enhance awareness and lead-generation in PPC and Social spheres.
Testimonials – Nurture and reassure skeptical and cautious customers with real testimonials from highly satisfied customers beaming with pride at the quality of your product or service.
Frequently Asked Questions (FAQs) – Let your customers get the facts fast, save time and money, and set realistic expectations with quick question-and-answer sessions on video that your customers can use to learn and make decisions about your product.

Our goal-based video offerings allow us to tailor our approach to meet the requirements of the various stages of the marketing funnel.

FREQUENTLY ASKED QUESTIONS ABOUT OUR VIDEO MARKETING SERVICE

What factors go into pricing?

The biggest factors for your production budget are timing (project timeline, number of shoot days, etc.), resources (crew size, equipment, etc.), location (location fees, travel, etc.) and deliverables (number of videos to shoot/edit). Once we have a basic understanding of these factors, we can accurately ballpark budgets.

What equipment do you use?

We are experts in operating any production equipment, depending on your needs. From HD DSLR to 4k cameras, we’ll recommend the best and the most cost-efficient equipment for any concept.

I’m not great/comfortable in front of the camera, what should I do?

First, consider utilizing casted talent, whether it’s on camera or voiceover. If the concept requires you to be in front of the camera, our Directors, Hair, Makeup, and Wardrobe Stylists will work closely with you to ensure your best appearance and delivery on camera.

Who has creative control over this process?

We are collaborators at heart! While we maintain control over the production process, we understand that collaboration during creative concepting and planning is a necessity.

How involved should I expect to be?

We’ll walk you through each step of the process to determine your individual involvement based on the project components.

What type of videos do I need?

We’ll help you determine the most effective type of video based on your content objective and strategy.

Can you come to me to shoot or do I have to be in a studio?

We can come to you! If your concept requires a particular location outside of a studio, we’ll help to scout and determine the right location for your video.

What is the timeline to finish?

Production timing largely depends on the number of shoot days and number of deliverables.

Are there licensing requirements?

For your original content, there are no licensing requirements other than any stock video or music licensing for the video (if applicable). However, we do offer licensed content as well.

Do I own my video and the content?

Yes, we transfer rights ownership of all assets, final product, and raw footage, to you following final approval.

LEVERAGE MARKETING’S TEAM HAS MADE VIDEOS FOR

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LET’S TALK ABOUT THE IMPACT VIDEO WILL HAVE ON YOUR BUSINESS

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VIDEO PRODUCTION & MARKETING

VIDEO THAT HELPS TURN VISITORS INTO CUSTOMERS

Some of the many benefits of our Video Marketing services:

DEEPER ENGAGEMENT

INCREASED VISIBILITY

VIDEO WORTH WATCHING

WIDESPREAD PROMOTION

BRAND AWARENESS

THOUGHT LEADERSHIP

STAND OUT FROM THE CROWD

ENHANCES OTHER MARKETING

BETTER CONVERSION RATES

WHAT TYPES OF VIDEOS DO WE PRODUCE?

Brand Awareness

Evaluation

Decision

FREQUENTLY ASKED QUESTIONS ABOUT OUR VIDEO MARKETING SERVICE

LEVERAGE MARKETING’S TEAM HAS MADE VIDEOS FOR

OUR MOST RECENT BLOG POSTS ABOUT VIDEO

B2B Video Marketing for Service-Based Businesses

How to Use Social Media for Ecommerce

Mother’s Day Marketing Secrets that Lead to Profitability

6 Unique Ways to Use Video in Your Marketing

Brand Marketing at SXSW: How to Make Your Brand Stand Out

How to Make an Explainer Video

LET’S TALK ABOUT THE IMPACT VIDEO WILL HAVE ON YOUR BUSINESS

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