We develop videos made to:
Strengthen and improve branding
Improve search engine rankings
Help visitors make purchase decisions
Explain products and services
Create a new path to conversion
Read more about our video marketing services and benefits below, or contact us now and tell us more about your video marketing needs.
Potential customers get to see, hear, and experience your product through the wonder of video. Video is able to convey complex and even emotional messages that other medium are not able to accomplish.
Google and YouTube are where the majority of internet searches happen. We deliver a fully optimized product from SEO-friendly titles and descriptions to closed captioning and video sitemaps so your videos take priority in Google and YouTube search results.
It’s not about lining up keywords in your script – it’s about delivering real, useful messages to your customers and target businesses. If your customers can’t use it, they won’t watch it – so we make it worth watching.
A video’s power grows exponentially when it reaches larger audiences of eager consumers. We ensure your videos get seen by promoting your message through social media, PR services, SEO, and even advertisements.
It’s the first stop in the buyer’s journey – your potential customers have to know you exist before they can reach your business. We’ll help you bring the magic of your brand to your customers before they even begin their search through powerful, engaging video.
Individuals that influence the purchase decisions of their chosen industries are called influencers, and they are the thought leaders in their realms. Modern influencers depend on video to impact their audiences quickly and thoughtfully.
Great video isn’t easy to produce and therefore, not everyone creates. This provides an opportunity to tell your story in a way that your competition isn’t able to do. Content is king and video is a type of content that helps you stand out from the crowd.
The use of video positively affects your other marketing initiatives by improving conversion rates on landing pages, lowering cost per acquisition in paid advertisements, providing additional opportunities to appear in search results, and improving engagement on social media.
Landing pages that use video can have an 80% higher conversion rate compared to pages without video. Video is often expected to explain complex subjects and to cater to those that want to see products and services in action. Sites without video often do not perform as well as those with video.
Video is a little bit of what you would expect alongside a little bit of the unexpected. We mix creative concepts with market-targeted content and deliver it in a way that syncs with your brand and its vision.
We create various types of videos to connect customers with the right message at the right time depending on what stage of their buying cycle they are in.
Our goal-based video offerings allow us to tailor our approach to meet the requirements of the various stages of the marketing funnel.
What factors go into pricing?
The biggest factors for your production budget are timing (project timeline, number of shoot days, etc.), resources (crew size, equipment, etc.), location (location fees, travel, etc.) and deliverables (number of videos to shoot/edit). Once we have a basic understanding of these factors, we can accurately ballpark budgets.
What equipment do you use?
We are experts in operating any production equipment, depending on your needs. From HD DSLR to 4k cameras, we’ll recommend the best and the most cost-efficient equipment for any concept.
I’m not great/comfortable in front of the camera, what should I do?
First, consider utilizing casted talent, whether it’s on camera or voiceover. If the concept requires you to be in front of the camera, our Directors, Hair, Makeup, and Wardrobe Stylists will work closely with you to ensure your best appearance and delivery on camera.
Who has creative control over this process?
We are collaborators at heart! While we maintain control over the production process, we understand that collaboration during creative concepting and planning is a necessity.
How involved should I expect to be?
We’ll walk you through each step of the process to determine your individual involvement based on the project components.
What type of videos do I need?
We’ll help you determine the most effective type of video based on your content objective and strategy.
Can you come to me to shoot or do I have to be in a studio?
We can come to you! If your concept requires a particular location outside of a studio, we’ll help to scout and determine the right location for your video.
What is the timeline to finish?
Production timing largely depends on the number of shoot days and number of deliverables.
Are there licensing requirements?
For your original content, there are no licensing requirements other than any stock video or music licensing for the video (if applicable). However, we do offer licensed content as well.
Do I own my video and the content?
Yes, we transfer rights ownership of all assets, final product, and raw footage, to you following final approval.
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Leverage Marketing, LLC
2400 E Cesar Chavez, #214
Austin, TX 78702 512-236-5002
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