Leverage Marketing Among 20 Most Promising Web Development And Design Firms
Some of the many benefits of our website design services
See a selection of our website design work
FREQUENTLY ASKED QUESTIONS ABOUT OUR WEB DESIGN SERVICES
How much do your websites cost?
Costs for a website can run the gamut from a few thousand dollars to a lot more. We build custom websites specifically for our clients’ businesses and find this to be a much more effective approach in the long term. We don’t sell “template” sites because, invariably, there are change and alteration requests and before long, the cost of a “template” site is more than a custom site. There are other reasons we avoid templates including update issues, feature bloat, viruses, theme creators going out of business, and more.
How long has Leverage Marketing been building websites?
As a company, Leverage has been building websites for over 3 years. However, our team’s collective experience goes back a few decades now.
Why did Leverage Marketing decide to start building websites?
This question gets to the core of our strengths in paid search and SEM/SEO work. We found ourselves requesting changes from third party designers and developers in order to improve specific elements on the site to help with our clients’ conversion rate or SEO settings. Often, the changes would either be done improperly or not done at all and almost always as an added expense to our client. The only solution was to follow the old mantra, “if you need something done right, do it yourself”. So we brought the web design business in-house where we can control the websites our clients own AND get work done on websites we do not control since we “speak the language” and can interface with third party developers when needed.
Will my website be mobile-ready?
Of course. It would be an impeachable offense if your site was not responsive. It is virtually impossible to make a site 100% responsive across the 550+ different devices on the marketplace, but we hit the major devices and browsers. We work with the SEO team to identify the most important devices and browsers and work backwards from there.
What do you do to make sure my site is fast?
We will test your site with third-party tools, and then tweak it. And test it again. And tweak it again. Seriously, there are hundreds of things that need to be done to a site in order to optimize it. Sometimes a CDN (content delivery network) is appropriate, and sometimes it is overkill if your business is 100% local. In addition to the optimization tweaks, we recommend the best hosting companies, help you configure your server, or just give you plain, old-fashioned advice on what you can do.
Can you help me with a small website?
Depends how small. Our website development costs start at around $5000. For our existing clients, we are willing to work with you on cost because we KNOW that if we develop a site AND control the SEO/PPC elements on the site, it will be beneficial to everyone involved.
Will I be able to make changes to my website myself?
Yes, you have full access to the website, cPanel, and all files. We can build a website entirely in PHP or use a CMS such as WordPress or Magento. During the build process, we discuss your comfort level with making edits and design the site appropriately. For instance, WordPress gets billed as “easy to update”, which is true, if you know how. We can work with you to make sure you can edit the appropriate areas on a page or site without the risk of “screwing it up.”
How secure will my website be?
There are a number of factors involved in the security of a website. The base level of security is the server, and that is generally up to your server admin or web host. In terms of security at the website level, we build the site and will implement the latest plugins, security software, and base tools in order to make the site secure. Security is not a “one and done” scenario– it requires weekly or monthly updates to the core software, patches, and monitoring. After we are done building a site, we can hand it off to you to let you maintain it or we can maintain it for you.
Can my website be hacked?
Sure. So can the Pentagon, Facebook, Google or anything a hacker sets their mind to. Website security is a defensive game. That said, hackers will go after low hanging fruit and easy targets. An easy WordPress target is someone who doesn’t update their plugins (ie: Panama Papers) or the WordPress core files.
What happens if my site is hacked?
We recover sites all the time for our clients. At that point, they typically opt to have us maintain their sites for them because we know how. That said, it is possible a hacked site is not worth fixing, and in that case we go to a recent backup. Our advice is to backup your site and when you are done, back it up again to a different location.
Can you make sure I don’t lose my SEO value when I change to my new website?
We work closely with our SEO team to make sure you retain as much SEO value as possible. We don’t control Google’s or Bing’s algorithms, but we do follow their standards and procedures. A few of the things we do include:
- Move and optimize content from existing sites to a new site.
- 301 Redirects – Put in place or provide code for any necessary 301 redirects to ensure that your existing SEO value is transferred to the new site.
- XML Sitemap – Create an optimized sitemap to launch with the new site
- Audit Current Site Structure – Create a site structure diagram to ensure all pages transition to the new site
- WordPress SEO Plugin Setup – Setup and implement base SEO settings within the premium best-of-class SEO plugin that will be provided on the site
- Google Tag Manager Setup – Create and publish Google Tag Manager on the new site for Tag inputs in the future
- Google Search Console and Bing Webmaster Tools – Set-up Webmaster Tools on the site to monitor technical SEO
- Google Analytics Setup – Update Analytics to ensure proper tracking and to set up goals relevant to the new site
Can you integrate with my current tools (CRM, Payment Processors, etc.)?
Yes. As long as there is an API or it is a standard database, we have probably worked with it and can work with it.