Almost two thirds of American adults own a smartphone, and more than half of all online searches now come from mobile devices rather than computers. If your website is slow to load, hard to navigate, or hard to read on mobile devices, many visitors will leave your site and go to one that has been optimized for mobile.
If your site hasn’t been optimized for mobile, your search engine rankings may also suffer. Google has announced that mobile-friendly design is a ranking factor, and sites that look good and work well on mobile devices will appear higher in the search engine results than similar sites that don’t work well on mobile.
When you choose Leverage Marketing as your satellite marketing team, we will update your site to ensure that it functions well and looks great on all device types. In most cases, we optimize sites using responsive design, as this is the easiest kind of mobile site to build and the choice recommended by Google. However, we can also use adaptive design or build a separate mobile site if this is the best choice for your business.