The Ultimate Guide to Remarketing Lists for Search Ads

Remarketing Search Ads allow you to stay in front of your customers with targeted messages no matter where they are in their purchase cycle. RLSAs allow you to improve your targeting abilities and allow you to tailor your messages based on actions taken by your customers. In this guide, you’ll learn how to setup and utilize RLSAs to increase sales.

Introduction to RLSA


Setting Up RLSA Campaigns


Strategy 1:  Same Keywords, New Ad Text


Strategy 2:  Broader Keywords


Strategy 3:  Follow Up Research Keywords


Strategy 4:  Second Touch Landing Page


The Take Aways