BOB KEHOE
CEO & PARTNER
Bob Kehoe, CEO of Leverage Marketing, had a vision for transforming Leverage from being strictly a search marketing agency into being an end-to-end online marketing services company. Bob took this vision and quickly led the team to realizing it. This has distinguished Leverage Marketing as a trailblazer in forward-thinking and integrated online marketing services.
Bob’s experience in co-founding a software development company and growing its revenue from $500k per year to over $7M per year added with his adept ability to adopt new technologies and innovate has kept Leverage Marketing on the cutting edge in business practices and technology resources.
Are Whitepapers Still Useful (and Will They Be in the Future?)
/0 Comments/in Content Marketing, SEO /by Bob KehoeAs voice search technology and machine learning become more prevalent, whitepapers will most likely become the go-to standard for outputting valuable web content, and they do a remarkable job of converting readers even today.
A Guide to Getting Started in Google Search Console
/0 Comments/in SEO /by Bob KehoeGoogle Search Console (formerly known as Google Webmaster Tools) is a useful (and free!) tool you can use to help search engines understand your site, and to help you monitor the way that your site is being indexed.
How PPC and SEO Work Together
/0 Comments/in PPC, SEO /by Bob KehoePPC and SEO are more powerful when your teams talk to each other. Leverage the combined resources of organic and paid search to increase revenue, SERP position, and strengthen copy and content.
Traditional Marketing Still Has a Place in Digital Marketing
/0 Comments/in Content Marketing /by Bob KehoeTraditional marketing may seem like it’s on its way out, but if you’ve got a strong digital marketing effort already underway, you can take advantage of some of traditional marketing’s A-players to boost your digital results.
Capturing Attention with Bumper Ads
/0 Comments/in PPC, Video /by Bob KehoeBumper ads are one of the most attention-grabbing ways to get your brand name, services, and products in front of a large and captive audience. But how exactly are they so effective at doing so?