DANIEL VALLE
DIRECTOR OF STRATEGY & PLANNING
Daniel Valle has an educational background in Digital Media Studies (B.A. Pomona College) and Advertising (M.A. University of Texas.) His previous experience in Creative Advertising earned him national and international recognition and has established him as a creative force. Daniel entered Leverage as a Search Engine Optimization Specialist looking to fuse his passions of creativity, online marketing and data analysis. Pursuing his mantra of “Always Be Optimizing,” he demonstrated great prowess for developing strategy, identifying creative solutions for marketing challenges and garnering results. His experience, background and dedication to data measurement and analysis uniquely qualified him to pursue the multi-dimensional service area of Marketing Automation.
Bing Leads the Way with Disavow Links Tool
/0 Comments/in SEO /by Daniel VallePerhaps due to the launch of Google’s Penguin update and the mounting fear of negative SEO, a tactic in which malicious competitors attempt to harm a site’s rankings through targeted spammy link building, website owners have become more and more worried about the potential harm a bad link could do to their site. Although Google representatives […]
Our SEO clients fared well following Google Penguin
/0 Comments/in SEO /by Daniel ValleIn the wake of the Google Penguin outcry, we have found, from our monitoring tools, that our clients have largely been either unaffected or have actually seen improvements as a result of Penguin. Although improvements are difficult to specifically attribute to the recent update, for some client sites we have seen notable improvements in impressions […]
Part I – Google Penguin: The Effects, The Uproar and How to Adjust
/0 Comments/in SEO /by Daniel ValleGoogle’s recent search algorithm update, codenamed Penguin, was stated to affect only 3.1% of search queries. However, the queries that were affected by the Penguin update were very important for many small businesses across the country. Many companies rely upon Google’s organic search traffic to gain customers and to sustain their businesses. When the Penguin […]
Advanced Pinterest Implementation Strategies
/0 Comments/in SEO /by Daniel ValleIn our previous post titled “How to Leverage Pinterest for Your Brand or Company,” Felicity provided a great introduction to the emerging social media platform and virtual cork board. We saw that it can lead to some pretty large impacts on traffic and that it can be a great way to interact with customers. In […]