ERIC YSASI
CONTENT MARKETING MANAGER
Eric is a student and journeyman of language. As a fluent speaker of English and Japanese, he has contended with the difficulties of mastering a first language and learning a second. He received his B.A. in English and Modern Languages from the University of Texas at San Antonio (UTSA) following 4 years as a Public Affairs specialist in the United States Air Force.
Eric has followed a career in language and writing for over 10 years. He has written news, scripts, advertising, web pages, blogs, stories, poems, research papers, and countless other media as a public affairs agent, writing tutor, English teacher, copywriter, and content writer. His adventures across the United States and throughout Japan have given him the perspective needed to reach the hearts and minds of a variety of audiences.
Eric attempts to infuse creativity, information, appeal, and staying power into everything he writes, an eternally challenging pursuit that he will continue to perfect during his time at Leverage Marketing.
How to Tailor Your Content Marketing to the Sales Funnel
/0 Comments/in Content Marketing /by Leverage MarketingTailoring content to buyers at different stages can help you nurture leads and increase conversions. Learn how to create content for every stage of the sales funnel: Awareness, Consideration, and Decision.
3 Ways To Use Emotional Marketing To Reach People
/0 Comments/in Branding, Content Marketing /by Bob KehoeAre you trying to develop a connection with your client base? Learn how to use emotional marketing to establish deeper and longer-lasting relationship with your customers, which can lead to additional sales and engagement over time.
Should I Use a Website Builder?
/1 Comment/in Web Design /by Bob KehoeWebsite builders are do-it-yourself interfaces for quickly assembling professional-looking websites without the need to know HTML, CSS, or JavaScript. They work well for small businesses, but become obsolete as you grow. Find out more!
6 Online Branding Strategies Your New Business Can Use Now
/0 Comments/in Branding, Content Marketing, Social Media /by Leverage MarketingIt’s never too early to start using online branding strategies for your business. Learn about some of the strategies you can adopt to build your brand now, even if your budget and resources are limited.
Why User Experience Is Vital to Your SEO Strategy
/0 Comments/in SEO, Web Design /by Bob KehoeUser experience (UX) and SEO have the same ultimate goal: to deliver the content that internet users are searching for. Learn how to integrate your UX and SEO strategies to appeal to both search engines and humans.