CONTENT MARKETING MANAGER
Eric is a student and journeyman of language. As a fluent speaker of English and Japanese, he has contended with the difficulties of mastering a first language and learning a second. He received his B.A. in English and Modern Languages from the University of Texas at San Antonio (UTSA) following 4 years as a Public Affairs specialist in the United States Air Force.
Eric has followed a career in language and writing for over 10 years. He has written news, scripts, advertising, web pages, blogs, stories, poems, research papers, and countless other media as a public affairs agent, writing tutor, English teacher, copywriter, and content writer. His adventures across the United States and throughout Japan have given him the perspective needed to reach the hearts and minds of a variety of audiences.
Eric attempts to infuse creativity, information, appeal, and staying power into everything he writes, an eternally challenging pursuit that he will continue to perfect during his time at Leverage Marketing.
How to Respond to Positive and Negative Google Reviews/0 Comments/in SEO /by Leverage Marketing
Because customers often look at a company’s reviews before deciding whether they will give them their business, it is important to regularly practice review management.
Are Whitepapers Still Useful (and Will They Be in the Future?)/0 Comments/in Content Marketing, SEO /by Bob Kehoe
As voice search technology and machine learning become more prevalent, whitepapers will most likely become the go-to standard for outputting valuable web content, and they do a remarkable job of converting readers even today.
How to Make SEO-Friendly Videos/0 Comments/in SEO, Video Marketing /by Leverage Marketing
Creating videos is a great way to inform and engage an audience. But how do you ensure that your videos gain visibility in search engines? Our guide provides five actionable tips on how you can increase your video’s visibility in search engines.
5 Ways to Optimize Your Facebook Ad Campaigns/0 Comments/in PPC /by Leverage Marketing
In the ever-changing world of Social Media Marketing, optimizing your advertising strategy is crucial. Here are 5 ways you can optimize your campaigns at the campaign, ad set, and ad level for maximum results.
A Guide to Getting Started in Google Search Console/0 Comments/in SEO /by Bob Kehoe
Google Search Console (formerly known as Google Webmaster Tools) is a useful (and free!) tool you can use to help search engines understand your site, and to help you monitor the way that your site is being indexed.