CONTENT MARKETING MANAGER
Eric is a student and journeyman of language. As a fluent speaker of English and Japanese, he has contended with the difficulties of mastering a first language and learning a second. He received his B.A. in English and Modern Languages from the University of Texas at San Antonio (UTSA) following 4 years as a Public Affairs specialist in the United States Air Force.
Eric has followed a career in language and writing for over 10 years. He has written news, scripts, advertising, web pages, blogs, stories, poems, research papers, and countless other media as a public affairs agent, writing tutor, English teacher, copywriter, and content writer. His adventures across the United States and throughout Japan have given him the perspective needed to reach the hearts and minds of a variety of audiences.
Eric attempts to infuse creativity, information, appeal, and staying power into everything he writes, an eternally challenging pursuit that he will continue to perfect during his time at Leverage Marketing.
Upcoming Google AdWords Feature Changes/in Uncategorized /by Leverage Marketing
Two features that you may have used in Google AdWords are being phased out this summer.
Why Does Your Coding Platform Matter?/in Web Design /by Leverage Marketing
Because our team consists of a mixture of marketers, analysts and programmers, we debate almost daily about the merits and drawbacks of one type of web platform over another and whether or not really good PPC or off-page SEO can make up for poor development and design. Then we ran across this case-study…
Bringing Home the Bacon – Yahoo Search Marketing/in Uncategorized /by Leverage Marketing
Three tips to muster, monitor and maintain your conversions
In the offline world, a “conversion” could happen in the metric system, the adoption of a new religion or an exchange of currency. But for search marketing advertisers, a conversion is a completed transaction event on a website. Apart from the most obvious conversion—a customer completes a […]
Where’d My Ad Go? – Yahoo Search Marketing/in Uncategorized /by Leverage Marketing
Why your ads may disappear, and how to give them more time in the spotlight
You’ve probably felt a certain thump of pride when you do a search on your product and see your ad pop up in the Sponsored Results.
But at other times, you might have experienced a “where did it go?” moment. This occurs […]
Making Lemonade Out of Lemons/in Uncategorized /by Leverage Marketing
High gas prices could pump up your site traffic and sales
With the cost of gas climbing and consumers looking to save money by driving less, introducing new targeted ads could not only save consumers some gas but also fuel a lot of additional sales for online advertisers this summer.
More and more consumers are looking to […]