MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
The 6 Biggest Myths About Buyer Personas
/0 Comments/in Branding, Content Marketing /by Madeline JacobsonBuyer personas can help you develop marketing materials that resonate with your target audience…but they can also be a waste of time if you don’t understand how to create them. Learn six of the biggest misconceptions about buyer personas.
How to Run Influencer Marketing Campaigns on Facebook
/0 Comments/in Social Media /by Madeline JacobsonInfluencer marketing on Facebook is becoming increasingly popular with brands as organic reach on the platform declines. Find out how your brand can identify and work with influencers to expand your reach on Facebook.
How Online Apparel Brands Succeed with Digital Marketing
/0 Comments/in Branding, Content Marketing, SEO, Social Media /by Madeline JacobsonThere are a lot of opportunities for apparel brands to succeed online, but the competition is stiff. Learn how to stand out in a crowded field with digital marketing tips from fashion industry insiders.
Your Step-by-Step Guide to Building a Content Marketing Strategy [UPDATED]
/1 Comment/in Content Marketing /by Madeline JacobsonIf your sole content marketing strategy is occasionally updating your business blog, you’re missing opportunities to reach customers. Find out what goes into the best content marketing strategies.