MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
5 Ways Social Media Can Improve Your SEO
/3 Comments/in SEO, Social Media /by Bob KehoeSearch engine optimization and social media marketing shouldn’t exist in silos. Learn how promoting your content on social media can help boost your site’s search engine rankings and bring more visitors to your site.
Old School vs. New School SEO Strategy
/1 Comment/in Content Marketing, SEO /by Bob KehoeSEO strategies have changed dramatically since we started searching online in the 1990s. How has SEO evolved from the late 1990s to 2018? Learn how modern SEO works and start employing the right tactics in your content writing.
10 Influencer Identification Tools to Help You Find Brand Partners
/2 Comments/in Social Media /by Leverage MarketingLearn about ten popular influencer identification tools, including search databases and social monitoring platforms, that can help you discover influencers who align with your brand and your customers.
Intelligent Personal Voice Assistants in Business and Marketing
/0 Comments/in News /by Bob KehoeApple’s Siri, Microsoft’s Cortana, Google’s Assistant suite, and Amazon Alexa are climbing the staircase of intelligent personal voice assistant potential. Find out how they’re being used in online marketing.