MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
How Long Does SEO Take to Work?
/0 Comments/in SEO /by Bob KehoeThere’s no single answer to the question, “How long do SEO strategies take to work?” However, we’ve conducted several case studies to give you a better idea of how long, on average, it takes to start seeing SEO success.
What Does an SEO Analyst Do for You?
/0 Comments/in SEO /by Bob KehoeSEOs prepare your website for indexing and improve its rankings by poring over the wealth of data available through analytical tools. Then they draw conclusions, brainstorm ideas for improvement, and implement those ideas.
Why Losing Net Neutrality Could Harm Digital Marketing
/1 Comment/in News /by Bob KehoeThe FCC’s vote to deregulate broadband internet (otherwise known as the repeal of net neutrality) is likely to have an impact on consumers and companies alike. But what impact will it have on digital marketing?
How to Tailor Your Content Marketing to the Sales Funnel
/0 Comments/in Content Marketing /by Leverage MarketingTailoring content to buyers at different stages can help you nurture leads and increase conversions. Learn how to create content for every stage of the sales funnel: Awareness, Consideration, and Decision.