MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
What’s In Your Basket?
/in Uncategorized /by Leverage MarketingThere are lots of places we can go to find advice on improving conversions for our websites. However, some of the suggestions “feel wrong” or seem counterintuitive. This is why I like to go look into other people’s research. There’s a term used in marketing – basket recovery – that describes a somewhat counterintuitive method […]
Find your adCenter ad on Live Search: “Where is my ad?” Flash tutorial
/in Uncategorized /by Leverage MarketingHere on the blog I've been writing about a new section of the Microsoft Advertising website that can help you find your ad in Live Search results. The Find Your Ad pages include tips for what to do when you don't see your ad in Live Search results. Last month in Finding your ad on Live Search , I spotlighted the "Where's My Ad?" Checklist . This month I want to call your attention to the Where Is My Ad? Flash tutorial . During the research the team conducted earlier this year…(read more)
Helping the Garden Grow – Published by Yahoo Seach Marketing
/in Uncategorized /by Leverage MarketingPOST FROM YAHOO SEARCH MARKETING
How our Ad Profiling Program Can Help Your Keyword Performance
Think of your Yahoo! Search Marketing account as a garden — without careful maintenance, it can grow wild. The wilder it grows, the more difficult it is to maintain. Our goal here at Yahoo! Search Marketing is to lend a hand in the garden, which is […]
The Smart Way To See Your Own Ads In Google AdWords
/in Uncategorized /by Leverage MarketingUsers of AdWords almost all universally suffer from the drive to see their own ads – just to make sure they’re there. However, “googling” yourself can actually damage the performance of your account over time because it gives Google the wrong idea about your ads. Imagine if everyone in a small company with 15 employees […]