MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
Upcoming Google AdWords Feature Changes
/in Uncategorized /by Leverage MarketingTwo features that you may have used in Google AdWords are being phased out this summer.
Why Does Your Coding Platform Matter?
/in Web Design /by Leverage MarketingBecause our team consists of a mixture of marketers, analysts and programmers, we debate almost daily about the merits and drawbacks of one type of web platform over another and whether or not really good PPC or off-page SEO can make up for poor development and design. Then we ran across this case-study…
Bringing Home the Bacon – Yahoo Search Marketing
/in Uncategorized /by Leverage MarketingThree tips to muster, monitor and maintain your conversions
In the offline world, a “conversion” could happen in the metric system, the adoption of a new religion or an exchange of currency. But for search marketing advertisers, a conversion is a completed transaction event on a website. Apart from the most obvious conversion—a customer completes a […]
Where’d My Ad Go? – Yahoo Search Marketing
/in Uncategorized /by Leverage MarketingWhy your ads may disappear, and how to give them more time in the spotlight
You’ve probably felt a certain thump of pride when you do a search on your product and see your ad pop up in the Sponsored Results.
But at other times, you might have experienced a “where did it go?” moment. This occurs […]