MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
Amazon’s Race to the Top: Will It Change Ecommerce?
/0 Comments/in Ecommerce, PPC /by Bob KehoeIs Amazon growing too big in the ecommerce world? Does the company have too much power and market share of online sales? Our latest blog post explores Amazon’s dominance and innovative new ventures.
What’s the Difference Between SEO and PPC?
/4 Comments/in PPC, SEO /by Bob KehoeConfused about the difference between SEO and PPC? Wondering which one will work best for your business? In our new blog post, we provide clarity and debunk some common myths about search engine optimization and pay-per-click advertising.
Enhance Your Ecommerce Marketing Strategy with Leverage Learning
/0 Comments/in Branding, Content Marketing, PPC, SEO, Social Media, Web Design /by Leverage MarketingAlthough most Americans now shop online, ecommerce businesses still face plenty of challenges. We’re helping ecommerce businesses address their marketing challenges in a new educational email series, which you can learn about here.
Mobile Shopping: The New Norm
/0 Comments/in Content Marketing, News, Satellite Marketing, SEO /by Bob KehoeMobile shopping is steadily growing, overtaking brick and mortar. While physical stores are still a huge part of retail sales, companies like Walmart are trying to break into ecommerce by diversifying and buying up online businesses.