MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
How Far Down the Search Engine Results Page Will Most People Go?
/21 Comments/in SEO /by Leverage MarketingThe average web user won’t go past the first five listings on a search engine results page, so how can you make sure your target audience sees your website? Learn about SEO ranking challenges and get tips to overcome them.
Which Web Design Company Should You Choose? 8 Things to Consider
/0 Comments/in Web Design /by Leverage MarketingThere are a lot of factors you’ll need to consider before choosing a web design agency for your project, but we recommend starting your search by looking for agencies that demonstrate these eight important qualities.
How To Increase Your Lead Form Conversion Rate
/0 Comments/in Web Design /by Leverage MarketingAre the forms on your website not delivering as many leads as you’d like? Follow our tips to reduce friction, make your lead gen forms more attractive to site visitors, and increase your conversion rate.
The Secret to Creating Viral Content
/2 Comments/in Content Marketing /by Bob KehoeThere’s no surefire trick to creating viral content for your business, but by identifying some of the common themes of content that has gone viral, you can increase the chances that your content will spread like wildfire and earn third-party links.