MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
Site Redesign SEO: How to Not Lose Your Site Traffic
/0 Comments/in SEO /by Bob KehoeA site redesign or migration can be catastrophic for your site’s SEO visibility, but it doesn’t have to be! These tips will make the transition go smoothly and help preserve your site’s value. Learn what to do before a site migration and when to call in the pros.
How to Master Online Customer Service
/0 Comments/in Branding, Social Media /by Bob KehoeAre you looking for how to make your company or brand stand out? Mastering your online customer service may be the key to the puzzle. Leverage Marketing has the tips and the experience to help your company became known for great customer service.
Getting More Out of Paid Search Ads: Interview with Michael Holeman
/0 Comments/in PPC /by Leverage MarketingWriting great copy for search ads requires a combination of creativity, analytical thinking, and a ton of testing. Check out our interview with PPC analyst Michael Holeman for insights on improving your paid search ad copy.
Does B2B Influencer Marketing Make Sense?
/0 Comments/in Branding, Content Marketing, Social Media /by Leverage MarketingAlthough it hasn’t been as widely adopted as in the business-to-consumer sphere, business-to-business influencer marketing can be a highly effective ways to attract new leads, build trust with business buyers, and close more sales.