MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
3 Simple B2B SEO Strategies for Beginners
/2 Comments/in SEO /by Bob KehoeLooking for a way to step up your search engine optimization game for your business-to-business website? Get tips for generating more leads and growing your customer base using a few simple SEO strategies.
How to Build a High-Quality Landing Page that Converts
/3 Comments/in PPC, SEO, Web Design /by Bob KehoeThe best landing pages consistently include the nine elements required to inform your audience and appeal to their emotions for non-stop conversions. Figure out how it’s done using the Leverage Marketing landing page design method.
Your Key to Success: Google Product Listing Ads
/1 Comment/in PPC /by Bob KehoeDiscover how Google Product Listing Ads (PLAs) can be an invaluable tool in your paid search arsenal, increasing your sales and driving additional traffic to your website–all at a relatively low cost-per-click.
Introduction to Content Marketing
/0 Comments/in Content Marketing /by Bob KehoeContent marketing is the way that digital marketers and business owners get valuable and useful content to their audiences while promoting their brand, products, and services for the good of consumers everywhere.