MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
SEO Trends and Predictions for 2017
/3 Comments/in Content Marketing, Email Marketing, PPC, SEO, Social Media, Video Marketing, Web Design /by Bob KehoeDigital assistants, ad-heavy search results, and the unstoppable mobile wave are about to push SEO experts to begin a fresh approach to optimization in 2017: Make it for mobile.
Tips for Planning Your Digital Marketing Budget [INFOGRAPHIC]
/0 Comments/in Content Marketing, PPC, SEO, Social Media /by Leverage MarketingGet tips on how to plan your digital marketing budget based on a percentage of revenue, specific tactics, and ROI.
The Best and Worst of Call to Action Marketing
/1 Comment/in SEO, Web Design /by Bob KehoeA call to action can be either a gateway for leads– or it can be a barrier. Learn about some of the best and worst call to action practices.
5 Awesome Holiday Landing Pages (and What They Teach Us)
/0 Comments/in Web Design /by Leverage MarketingGet inspiration from five of our favorite holiday landing pages.