MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
Go Beyond Google Ads for PPC Success
/1 Comment/in PPC /by Michael HolemanWe have a lot of paid search tools at our disposal. it’s vital to remember that there are a lot of alternatives to Google for promoting your and your clients’ businesses.
How to Respond to Positive and Negative Google Reviews
/0 Comments/in SEO /by Leverage MarketingBecause customers often look at a company’s reviews before deciding whether they will give them their business, it is important to regularly practice review management.
Are Whitepapers Still Useful (and Will They Be in the Future?)
/0 Comments/in Content Marketing, SEO /by Bob KehoeAs voice search technology and machine learning become more prevalent, whitepapers will most likely become the go-to standard for outputting valuable web content, and they do a remarkable job of converting readers even today.
How to Make SEO-Friendly Videos
/0 Comments/in SEO, Video Marketing /by Leverage MarketingCreating videos is a great way to inform and engage an audience. But how do you ensure that your videos gain visibility in search engines? Our guide provides five actionable tips on how you can increase your video’s visibility in search engines.