MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
21 Resources to Improve Your Visual Content [UPDATED]
/0 Comments/in Content Marketing /by Leverage MarketingYou’ve probably already figured out that visual content is valuable to marketing—it’s eye-catching, can be processed more quickly than text, and helps add variety to written content. But how do you choose the right images for your brand, avoid copyright infringement, or even create your own original visual content if you don’t have a design […]
How Social Media Can Bring Peace of Mind
/0 Comments/in The Real Deal with Bob Kehoe /by Bob KehoeA few months back, I relayed a tale of how our family dog, Norman, got loose and was found and returned to us thanks to the actions of alert and social media savvy neighbors. Think of this tale as a cousin of sorts to that, albeit one more severe. Facebook Reacquaints Old Friends Coal City, […]
Digital Claims Victory in 2016 Election
/0 Comments/in The Real Deal with Bob Kehoe /by Bob KehoeWhile it’s hard to put an exact date on it, there’s no doubt we’re now in the throes of the 2016 presidential election race. Over the course of the last month-plus, candidates from both political parties have, officially or otherwise – thrown their hats into the ring. Heck. Some can argue that the race began […]
7 Ways To Conquer Summer Hospitality Marketing Online
/0 Comments/in Content Marketing, PPC, SEO, Web Design /by Leverage MarketingSchool’s out, leisure travel’s up. If you work in the hospitality industry, summer is probably your busiest season. But are you getting as many visitors as you could from your online marketing efforts? If your online marketing went into hibernation this winter and failed to get a fresh start this spring, it’s especially important to […]