MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
5 Ways to Optimize Your Facebook Ad Campaigns
/0 Comments/in PPC /by Leverage MarketingIn the ever-changing world of Social Media Marketing, optimizing your advertising strategy is crucial. Here are 5 ways you can optimize your campaigns at the campaign, ad set, and ad level for maximum results.
A Guide to Getting Started in Google Search Console
/0 Comments/in SEO /by Bob KehoeGoogle Search Console (formerly known as Google Webmaster Tools) is a useful (and free!) tool you can use to help search engines understand your site, and to help you monitor the way that your site is being indexed.
How PPC and SEO Work Together
/0 Comments/in PPC, SEO /by Bob KehoePPC and SEO are more powerful when your teams talk to each other. Leverage the combined resources of organic and paid search to increase revenue, SERP position, and strengthen copy and content.
Traditional Marketing Still Has a Place in Digital Marketing
/0 Comments/in Content Marketing /by Bob KehoeTraditional marketing may seem like it’s on its way out, but if you’ve got a strong digital marketing effort already underway, you can take advantage of some of traditional marketing’s A-players to boost your digital results.