MADELINE JACOBSON

Content Marketing Manager

Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.

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Posts by Madeline Jacobson

Why Inbound Marketing Conquers All

Are you a fan of the door-to-door salesman? What do you do if some stranger comes knocking while you’re in the middle of a meal or your favorite TV show …Ignore them? Most people do. What about annoying telemarketers that intrude on your dinner conversation? That’s what traditional outbound marketing is all about. Outbound marketing, […]

Force Multipliers, Vietnam & Our New Badass Software

April 14, 2014/2 Comments/in The Real Deal with Bob Kehoe /by Bob Kehoe

This week I had breakfast with a good friend of mine who is recovering from knee replacement surgery. We hadn’t seen much of each other in recent weeks, so it was great to see him. There are many reasons I enjoy spending time with Bill. One of those reasons is that he is a living […]

The Best Place to Hide a Dead Body

April 4, 2014/1 Comment/in SEO, The Real Deal with Bob Kehoe /by Bob Kehoe

Goodfellas has gone down as one of the greatest mobster movies that doesn’t contain the word “Godfather” in the title. Watching it the other day, I drew some parallels to a unique incident that happens in our industry. Let me take you through it. In Goodfellas, Joe Pesci, playing the role of Tommy DeVito, shot […]