MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
13 Ways to Break Through the Clutter with July 4th Advertising
/0 Comments/in PPC /by Leverage MarketingLong before the end of June, stores and businesses nationwide will be decked out in red, white and blue stripes and stars. Across the nation, people get ready for cookouts and fireworks; traditions that, throughout the years, have remained largely unchanged. The 4th of July is a huge holiday, not only for the nation to […]
Hangout with the Leverage Marketing SEO Team!
/0 Comments/in SEO /by Leverage MarketingJoin us on June 12th at 1:00pm CDT for an On-Air Hangout on the subject of Google Penguin. Our SEO team will be on hand to discuss the recent algorithm updates known as Penguin, what you should know about the updates, what you should do if the updates negatively effected your rankings, and what you […]
Dads & Grads: How to Capitalize on Two of the Biggest Holidays of the Summer!
/0 Comments/in PPC /by Leverage MarketingThe months of May and June are prime time for PPC campaigns as we celebrate a flurry of holidays and big events. Last month our team discussed making the most of Mother’s Day ads and this month we focus on the double whammy of Father’s Day and Graduation season! This year, Father’s Day falls on […]
Our SEO clients fared well following Google Penguin
/0 Comments/in SEO /by Daniel ValleIn the wake of the Google Penguin outcry, we have found, from our monitoring tools, that our clients have largely been either unaffected or have actually seen improvements as a result of Penguin. Although improvements are difficult to specifically attribute to the recent update, for some client sites we have seen notable improvements in impressions […]