MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
How to Run Influencer Marketing Campaigns on Facebook
/0 Comments/in Social Media /by Leverage MarketingInfluencer marketing on Facebook is becoming increasingly popular with brands as organic reach on the platform declines. Find out how your brand can identify and work with influencers to expand your reach on Facebook.
The Pros and Cons of Accelerated Mobile Pages (AMPs)
/0 Comments/in Content Marketing, SEO /by Bob KehoeAccelerated Mobile Pages (AMPs) are web pages that meet or exceed mobile-readiness guidelines set forth by the AMP Project. You could enjoy advantages in a world of mobile-first indexing, but development problems may also spell trouble for your website.
How Online Apparel Brands Succeed with Digital Marketing
/0 Comments/in Branding, Content Marketing, SEO, Social Media /by Leverage MarketingThere are a lot of opportunities for apparel brands to succeed online, but the competition is stiff. Learn how to stand out in a crowded field with digital marketing tips from fashion industry insiders.
SEO and Branding: The Team Your Business Really Needs
/0 Comments/in Branding, SEO /by Bob KehoeHow are search engine optimization and branding actually related, and how should you prioritize them for your website? Get the facts on these foundational practices and find out how to check your progress today.