MADELINE JACOBSON
Content Marketing Manager
Madeline received her BA in English from Whitman College. After graduating, she moved to Austin, TX, where she served as an AmeriCorps volunteer and college prep coach for lower-income high school students. Working with her students to improve their writing was her favorite part of this position and helped her realize that she wanted to continue writing professionally. She joined Leverage as an Online Content Specialist in 2014 and has enjoyed helping clients better communicate with their customers through engaging blog posts, web pages, and other written materials.
Can Google Read Text in Images?
/0 Comments/in SEO /by Bob KehoeAfter thoughtful experimentation, we have come to believe that Google reads text in images based on evidence that Google experiments with artificial intelligence and is able to rank graphics with text. Find out what we did to reach our conclusions.
Intro to Local SEO
/1 Comment/in SEO /by Bob KehoeIf you’ve been wondering how to expand your business, local SEO is a great strategy. Targer customers at the right time and place to draw them to your business by using social media and your Google My Business listing.
Your Step-by-Step Guide to Building a Content Marketing Strategy [UPDATED]
/1 Comment/in Content Marketing /by Leverage MarketingIf your sole content marketing strategy is occasionally updating your business blog, you’re missing opportunities to reach customers. Find out what goes into the best content marketing strategies.
Are Featured Snippets Better than Other Rich Search Results?
/0 Comments/in SEO /by Bob KehoeIf you’re looking from the perspective of SEO, featured snippets are better than other rich search results for one reason: they are among the last externally linking rich search results in Google SERPs.