COO & PARTNER
Matthew’s formal education is in Traditional Advertising with a minor in Business. Unsatisfied with the metrics for measurement in traditional advertising, Matt was drawn to the world of Digital Advertising and jumped in head first as an SEO Specialist for a local agency. After cutting his teeth working to acquire top visibility for various clients, Matt was pegged to develop the first SEO offering at Leverage Marketing. With a focus on measurement, content with a purpose, conversion optimization, and goal based efforts, the department flourished.
Recognizing the need to innovate faster, Matt jumped at the opportunity to help develop Leverage into much more than one of the many hum-drum search firms. Teaming with Bob presented the fire-power to quickly upgrade the talent, the offering, and to make an end-to-end marketing service available even to those who had not yet even known to inquire about more than search marketing.
Matt now serves as COO and works to ensure that Leverage is poised to continue its journey to bring inbound demand generation, strategic design, marketing automation and reporting to companies looking to better their return on investment.
6 Advantages of Working with a Google Partner [UPDATED]/4 Comments/in PPC /by Tiger Sivasubramanian
Digital Opportunities Abound for Healthcare Providers in Urgent Care and Telemedicine/0 Comments/in Branding, Digital Marketing /by Leverage Marketing
Digital disruption in the healthcare industry is accelerating due to a shift in consumer demands. A deep Digital Discovery can uncover opportunities for healthcare providers to succeed in the current digital landscape.
The Importance of Data Personalization in Healthcare/0 Comments/in Digital Marketing, PPC /by Leverage Marketing
The digital revolution, the importance of patient experiences, and changing healthcare laws are transforming the way the healthcare industry connects with its consumers.
Amazon Business Has a Bullseye on Your Back: Watch Out, B2B Manufacturers and Distributors/0 Comments/in Branding, Digital Marketing /by Leverage Marketing
Currently, over 150,000 businesses sell products on Amazon Business. This rapid growth in sellers is empowering Amazon Business to both build catalog depth and drive prices lower, as Amazon has done successfully in its B2C business.
SEO on a Budget: Simple Strategies that Work/0 Comments/in SEO /by Leverage Marketing
Search engine optimization can have a relatively low cost for a high ROI, but sometimes there is no budget at all to spend on tools and software. Here’s four basic SEO improvements you can make to your site on your own.