MATT HOOKS
COO & PARTNER
Matthew’s formal education is in Traditional Advertising with a minor in Business. Unsatisfied with the metrics for measurement in traditional advertising, Matt was drawn to the world of Digital Advertising and jumped in head first as an SEO Specialist for a local agency. After cutting his teeth working to acquire top visibility for various clients, Matt was pegged to develop the first SEO offering at Leverage Marketing. With a focus on measurement, content with a purpose, conversion optimization, and goal based efforts, the department flourished.
Recognizing the need to innovate faster, Matt jumped at the opportunity to help develop Leverage into much more than one of the many hum-drum search firms. Teaming with Bob presented the fire-power to quickly upgrade the talent, the offering, and to make an end-to-end marketing service available even to those who had not yet even known to inquire about more than search marketing.
Matt now serves as COO and works to ensure that Leverage is poised to continue its journey to bring inbound demand generation, strategic design, marketing automation and reporting to companies looking to better their return on investment.
Transitioning to a New Website Without Losing Value
/0 Comments/in Video /by Matt HooksLosing a site’s hard-earned SEO value after switching domains is an all-too-common problem for inexperienced online marketers. Dan Valle explains the importance of transferring all the value that you’ve built up over time to your new website so you don’t lose search engine rankings and, ultimately, traffic. Learn what to consider before transitioning and hear […]
Top Tips for SEO in 2015 Video | Leverage Marketing
/1 Comment/in SEO /by Matt HooksWith each passing year, the online marketplace becomes more important to a business’ survival. According to comScore, in the first quarter of 2014, 198 million U.S. consumers purchased something online – that’s 78% of Americans aged 15 or older. Are you sure your 2015 SEO strategy will help you reach that massive audience? Each year […]
OUR TALENT POOL ISN’T REALLY A POOL. IT’S A VAST OCEAN WITH DEPTHS UNKNOWN.
Doing things the Leverage Way is like throwing a stick of dynamite in the water and skimming your leads off the top.
At Leverage you’ll find a team of nerds armed to the teeth with years of digital marketing know-how, analytics and tracking devices. Sound scary? Your competition will think so…