MATT HOOKS
COO & PARTNER
Matthew’s formal education is in Traditional Advertising with a minor in Business. Unsatisfied with the metrics for measurement in traditional advertising, Matt was drawn to the world of Digital Advertising and jumped in head first as an SEO Specialist for a local agency. After cutting his teeth working to acquire top visibility for various clients, Matt was pegged to develop the first SEO offering at Leverage Marketing. With a focus on measurement, content with a purpose, conversion optimization, and goal based efforts, the department flourished.
Recognizing the need to innovate faster, Matt jumped at the opportunity to help develop Leverage into much more than one of the many hum-drum search firms. Teaming with Bob presented the fire-power to quickly upgrade the talent, the offering, and to make an end-to-end marketing service available even to those who had not yet even known to inquire about more than search marketing.
Matt now serves as COO and works to ensure that Leverage is poised to continue its journey to bring inbound demand generation, strategic design, marketing automation and reporting to companies looking to better their return on investment.
Determining and recording SEO baselines
/in Uncategorized /by Matt HooksThe next step I often take in working to create a successful SEO campaign is often a fun one for me. The purpose of this step is to take inventory of what you have to begin with. You’re likely to fall in or near one of the two following groupings: You are fortunate enough to […]
The first step in crafting a successful SEO campaign – Goal Setting
/in Uncategorized /by Matt HooksDetermining what it is that you want to accomplish with search engine optimization should be at the forefront of your thinking when you start a concentrated SEO effort. In SEO, setting goals, whether for your site, for your SEO agency, or for another piece of the effort, is an important element to a healthy campaign. […]
Google Analytics: Now even more powerful
/in Uncategorized /by Matt HooksGoogle says they’re rolling out a new feature that allows users of their Google Analytics to annotate their visitor graphs. It has not been rolled out to everyone and we have not gotten to try it out here at Leverage quite yet but it looks very useful for both our SEO and our PPC efforts. […]
What does it take to have a successful search engine optimization campaign?
/in Uncategorized /by Matt HooksStarting the second Friday in January (the 8th) will be a series of Friday postings on the considerations one should go through to achieve success with search engine optimization. Whether you’re new to running a website, know enough to be dangerous, or are a seasoned veteran, I’m aiming to provide you with useful information that […]
Test for Success – Measure, Hypothesize, and Test Again
/in Uncategorized /by Matt HooksOmniture recently sent out a rather interesting promotion for their products. They made a game out of showing a series of two ads side by side and asking the user which ad they thought performed best in head-to-head competition. The object of the game is of course to correctly guess which ads performed the best […]