SENIOR PAID SEARCH ANALYST
Michael received his BBA in Economics from Baylor University where he acquired instrumental skills in microeconomics analysis, operations management, and game theory that would later prove to be invaluable assets in today’s paid search market. Beginning his career in secondary education, he taught all levels of mathematics and economics. His teaching career and adventurous spirit took him from Texas to South Korea and back, providing him with the skills to thrive in a multicultural and multilingual environment.
Never satisfied with the static learning of textbooks, Michael has learned to utilize technology and creativity to help others translate their knowledge into real world decision-making models. His proven ability to impart skills makes him a gem to our clients, as he uses data-driven insights and creative problem-solving to maximize advertising ROI.
Go Beyond Google Ads for PPC Success/1 Comment/in PPC /by Michael Holeman
We have a lot of paid search tools at our disposal. it’s vital to remember that there are a lot of alternatives to Google for promoting your and your clients’ businesses.
A Short Guide to Google’s New AdWords Recommendations/0 Comments/in PPC /by Michael Holeman
While PPC managers might not have paid much heed to the “Opportunities” of the past, paid search professionals will do well to get familiar with the new “Recommendations” section – with care, of course.
4 Ways to Track Conversions When Your URL Does Not Change/7 Comments/in PPC, Web Design /by Michael Holeman
If you perform Internet marketing functions for enough clients, you’re bound to run across this problem at one point or another. What do you do when you are trying to track a goal or conversion but the URL does not change after action is taken? This happens most often when people submit lead forms–you hit […]
Get the Phone Ringing With Google’s Call-Only Ads/0 Comments/in PPC /by Michael Holeman
Google has just unveiled a new campaign format to help advertisers take advantage of the continued trend of searches going mobile. To help advertisers dip their toes in, AdWords now offers “Call-Only Ads”. Google has re-introduced the ability to get phone calls directly from mobile ads. While you can always enable “Click-to-Call” extensions for your […]
Three Simple Ways to Take Full Advantage of Google Shopping/0 Comments/in PPC /by Michael Holeman
Google has been making changes to Product Listing Ads for quite awhile now, slowly moving people over from traditional PLAs to the new Shopping Campaign type. You may have noticed the “validate” button disappeared when you tried to create new product targets for your PLAs. And now the official announcement has come, Google will discontinue […]