ZOE JAMES
SEO ANALYST
Zoe is an SEO Analyst at Leverage Marketing. An Austin native and University of North Texas alum, Zoe was a member of the UNT Swimming and Diving Team while earning her degree in Marketing. Her skills as a student-athlete leader led her to career experience as a Business Development Manager, after which she sought the creative and analytical challenges of search engine optimization at Leverage. She is an avid cat person, cheese enthusiast, and adventure-seeker, as well as an expert on the unique culture of Austin, TX.
How to Tailor Your Content Marketing to the Sales Funnel
/0 Comments/in Content Marketing /by Leverage MarketingTailoring content to buyers at different stages can help you nurture leads and increase conversions. Learn how to create content for every stage of the sales funnel: Awareness, Consideration, and Decision.
3 Ways To Use Emotional Marketing To Reach People
/0 Comments/in Branding, Content Marketing /by Bob KehoeAre you trying to develop a connection with your client base? Learn how to use emotional marketing to establish deeper and longer-lasting relationship with your customers, which can lead to additional sales and engagement over time.
Should I Use a Website Builder?
/1 Comment/in Web Design /by Bob KehoeWebsite builders are do-it-yourself interfaces for quickly assembling professional-looking websites without the need to know HTML, CSS, or JavaScript. They work well for small businesses, but become obsolete as you grow. Find out more!
6 Online Branding Strategies Your New Business Can Use Now
/0 Comments/in Branding, Content Marketing, Social Media /by Leverage MarketingIt’s never too early to start using online branding strategies for your business. Learn about some of the strategies you can adopt to build your brand now, even if your budget and resources are limited.
Why User Experience Is Vital to Your SEO Strategy
/0 Comments/in SEO, Web Design /by Bob KehoeUser experience (UX) and SEO have the same ultimate goal: to deliver the content that internet users are searching for. Learn how to integrate your UX and SEO strategies to appeal to both search engines and humans.