Zoe is an SEO Analyst at Leverage Marketing. An Austin native and University of North Texas alum, Zoe was a member of the UNT Swimming and Diving Team while earning her degree in Marketing. Her skills as a student-athlete leader led her to career experience as a Business Development Manager, after which she sought the creative and analytical challenges of search engine optimization at Leverage. She is an avid cat person, cheese enthusiast, and adventure-seeker, as well as an expert on the unique culture of Austin, TX.
Getting Started with Your Google My Business Listing/0 Comments/in SEO /by Leverage Marketing
Signals from Google My Business listings are the one most influential ranking factors for local search results. Learn the critical information you need to list for traffic that converts.
SEO for Hotels: A Beginner’s Guide/0 Comments/in SEO /by Leverage Marketing
Our guide offers easy steps to get started on your hotel’s SEO. Discover unique SEO strategies for hotels that can carve a successful path for your business.
Content and SEO: How They Work Together/0 Comments/in Content Marketing /by Leverage Marketing
An effective digital marketing campaign needs an SEO and content team that works closely together to develop quality content, driving it to the top of the search results.
Stories Change Beliefs and Behavior/0 Comments/in Content Marketing /by Leverage Marketing
Humans are social beings and are wired for connection. Recent studies support this claim by proving brains respond to stories to foster empathy, understanding, and ultimately action.
Go Beyond Google Ads for PPC Success/1 Comment/in PPC /by Michael Holeman
We have a lot of paid search tools at our disposal. it’s vital to remember that there are a lot of alternatives to Google for promoting your and your clients’ businesses.