ZOE JAMES
SEO ANALYST
Zoe is an SEO Analyst at Leverage Marketing. An Austin native and University of North Texas alum, Zoe was a member of the UNT Swimming and Diving Team while earning her degree in Marketing. Her skills as a student-athlete leader led her to career experience as a Business Development Manager, after which she sought the creative and analytical challenges of search engine optimization at Leverage. She is an avid cat person, cheese enthusiast, and adventure-seeker, as well as an expert on the unique culture of Austin, TX.
How to Respond to Positive and Negative Google Reviews
/0 Comments/in SEO /by Leverage MarketingBecause customers often look at a company’s reviews before deciding whether they will give them their business, it is important to regularly practice review management.
Are Whitepapers Still Useful (and Will They Be in the Future?)
/0 Comments/in Content Marketing, SEO /by Bob KehoeAs voice search technology and machine learning become more prevalent, whitepapers will most likely become the go-to standard for outputting valuable web content, and they do a remarkable job of converting readers even today.
How to Make SEO-Friendly Videos
/0 Comments/in SEO, Video Marketing /by Leverage MarketingCreating videos is a great way to inform and engage an audience. But how do you ensure that your videos gain visibility in search engines? Our guide provides five actionable tips on how you can increase your video’s visibility in search engines.
5 Ways to Optimize Your Facebook Ad Campaigns
/0 Comments/in PPC /by Leverage MarketingIn the ever-changing world of Social Media Marketing, optimizing your advertising strategy is crucial. Here are 5 ways you can optimize your campaigns at the campaign, ad set, and ad level for maximum results.
A Guide to Getting Started in Google Search Console
/0 Comments/in SEO /by Bob KehoeGoogle Search Console (formerly known as Google Webmaster Tools) is a useful (and free!) tool you can use to help search engines understand your site, and to help you monitor the way that your site is being indexed.