Zoe is an SEO Analyst at Leverage Marketing. An Austin native and University of North Texas alum, Zoe was a member of the UNT Swimming and Diving Team while earning her degree in Marketing. Her skills as a student-athlete leader led her to career experience as a Business Development Manager, after which she sought the creative and analytical challenges of search engine optimization at Leverage. She is an avid cat person, cheese enthusiast, and adventure-seeker, as well as an expert on the unique culture of Austin, TX.
How PPC and SEO Work Together/0 Comments/in PPC, SEO /by Bob Kehoe
PPC and SEO are more powerful when your teams talk to each other. Leverage the combined resources of organic and paid search to increase revenue, SERP position, and strengthen copy and content.
Traditional Marketing Still Has a Place in Digital Marketing/0 Comments/in Content Marketing /by Bob Kehoe
Traditional marketing may seem like it’s on its way out, but if you’ve got a strong digital marketing effort already underway, you can take advantage of some of traditional marketing’s A-players to boost your digital results.
Capturing Attention with Bumper Ads/0 Comments/in PPC, Video /by Bob Kehoe
Bumper ads are one of the most attention-grabbing ways to get your brand name, services, and products in front of a large and captive audience. But how exactly are they so effective at doing so?
The Rise of Bot Marketing/0 Comments/in Branding, Ecommerce, Social Media /by Bob Kehoe
Chatbots are quickly becoming an essential facet of modern companies and ad agencies. See how you can take advantage of the advantage of bots and leverage them for your business. Bots are the future, so be a part of it.
Europe’s GDPR Changes Internet Privacy in the U.S./0 Comments/in News /by Bob Kehoe
GDPR may be a European regulation, but companies who do business (and there are many) in the U.S. and Europe are prepared to or have already reconfigured their privacy policies to reflect European regulations. But how will America be affected?