ZOE JAMES
SEO ANALYST
Zoe is an SEO Analyst at Leverage Marketing. An Austin native and University of North Texas alum, Zoe was a member of the UNT Swimming and Diving Team while earning her degree in Marketing. Her skills as a student-athlete leader led her to career experience as a Business Development Manager, after which she sought the creative and analytical challenges of search engine optimization at Leverage. She is an avid cat person, cheese enthusiast, and adventure-seeker, as well as an expert on the unique culture of Austin, TX.
Upcoming Google AdWords Feature Changes
/in Uncategorized /by Leverage MarketingTwo features that you may have used in Google AdWords are being phased out this summer.
Why Does Your Coding Platform Matter?
/in Web Design /by Leverage MarketingBecause our team consists of a mixture of marketers, analysts and programmers, we debate almost daily about the merits and drawbacks of one type of web platform over another and whether or not really good PPC or off-page SEO can make up for poor development and design. Then we ran across this case-study…
Bringing Home the Bacon – Yahoo Search Marketing
/in Uncategorized /by Leverage MarketingThree tips to muster, monitor and maintain your conversions
In the offline world, a “conversion” could happen in the metric system, the adoption of a new religion or an exchange of currency. But for search marketing advertisers, a conversion is a completed transaction event on a website. Apart from the most obvious conversion—a customer completes a […]
Where’d My Ad Go? – Yahoo Search Marketing
/in Uncategorized /by Leverage MarketingWhy your ads may disappear, and how to give them more time in the spotlight
You’ve probably felt a certain thump of pride when you do a search on your product and see your ad pop up in the Sponsored Results.
But at other times, you might have experienced a “where did it go?” moment. This occurs […]
Making Lemonade Out of Lemons
/in Uncategorized /by Leverage MarketingHigh gas prices could pump up your site traffic and sales
With the cost of gas climbing and consumers looking to save money by driving less, introducing new targeted ads could not only save consumers some gas but also fuel a lot of additional sales for online advertisers this summer.
More and more consumers are looking to […]