Our Methodology

AuditSEO Services AdviseAmplify


Our team of talented folks starts every project by digging into your current advertising efforts and pouring over the results. We look for what is working and what isn’t. We find where there are disconnects and where improvements need to be made. From there we devise a plan for how to take you from where you are now to where you want to be – ahead of your competition. Then it’s all about execution and bringing the many varied pieces together to work as a stronger whole.

Digital Marketing The Leverage Way

Consulting and service businesses all have a methodology.  These are approaches used to tackle challenges, problems, or manage the entire relationship with a customer.  Methodologies are important because they transfer the knowledge, skills, tools and experience from the consulting company to the client company in a structured manner, in order to establish a high probability of achieving beneficial outcomes.

Consulting methodologies come in many shapes and sizes.  7 steps, 8 steps, 9 steps. There are generic approaches, branded approaches, like the McKinsey 7S model, or the Boston Consulting Group’s Matrix, Consulting for Dummies approaches and even wiki based consulting methods.

We like our method best.  It’s ours and it fits with what we do.  We call it The Leverage Way.

The Leverage Way has 4 steps.  Audit, Analyze, Advise and Amplify.  There could be a 5th step called “Again”, but isn’t that redundant? Straightforward – that’s part of our culture.  Here’s a snapshot of what The Leverage Way is about.

The 4 A’s of The Leverage Way



SEO Services




The first step of The Leverage Way is to Audit your current status and your competitive landscape. Online marketing activities involve numerous partners, mediums, methods and cut across multiple departments from support to sales. We collect data from your marketing efforts (or lack of efforts) as well as your competitor’s.

The Leverage Marketing Team conducts interviews, does research, confirms findings and establishes baselines. An accurate picture of your current situation, your competitor’s situation, your strategies and performance allows us to identify areas for improvement.The Leverage Way Audit gets everything in line for in-depth analysis.


Using the data collected during the Audit, Leverage Marketing does in-depth analysis of the targets of opportunity uncovered in the Audit stage. We take all data into account from the rankings of potential keywords to your top competitor’s PPC budget. We identify opportunities for growth that you may be missing or losing to a competitor.

Using a variety of tools, we deconstruct and reconstruct your online marketing program, analyze your competitor’s tactics, and develop your conversion process.


When we Advise you The Leverage Way, we translate our analyses into your language. Here we present you with how to take advantage of opportunities that we have uncovered specifically for your company. We reveal our strategy on where and how to target your leads/sales and improve conversion rates.

We deliver our recommended course of action for growth along with a discussion of how we arrived at our conclusions. The advantages of our course of action are always clearly outlined and backed up by data.


We get your message out louder, stronger, more clearly and more efficiently. We show you a projection of how we believe our recommended course of action will amplify your business, and not only in the traditional marketing sense of growing brand awareness and generating leads. We also present how amplifying your message can result in tangible gains.

When you Amplify The Leverage Way, you see results across multiple business functions in sales and marketing alike. We demonstrate how our strategy generates qualified leads, multiplies revenue and decreases your cost per acquisition over time.


While even just having a plan will get you further than most companies, it’s the team behind the plan and the execution/results that really count.

The Leverage Marketing digital team’s expertise covers the entire online customer journey from creating awareness to customer advocacy. We lead with fresh ideas and industry knowledge built on hundreds of clients and many years of experience. And our team works so closely with your team that you’ll think we’re in the same office as you.